So Toy Story 3 came out this week to a record 109 million in ticket sells. The interesting thing about this is because the country is in a ressession and yet people still watch movies. Why is this so? The answer is simple and can be found in the pages of history.
In the 1930s the Great Depression was gripping the nation. At the same time, motion pictures had married sound and created the modern movie experience. Movies became hugely popular even in the extreme economic hardships that people were facing. Why is this so? Because people who are depressed or feeling down want to be entertained, they want to be uplifited. I do not have hard evidence on this, but i would take a guess that comedies and "fun" movies do considerably better than heavy dramas in an economic downturn.
Now some of you are probably thinking that Kim and I rushed out on the first day to see Toy Story 3. In fact we have not seen it. Movie prices here in Cedar Falls/Waterloo are just as expensive as in the valley WITH the unfortunate fact that there are no student discounts. I mean come on, who would pay nine dollars per ticket to watch a movie. I mean seven dollars is a little better, but nine? Even then, Kim and I sometimes even go to the "first showing" on Saturday movies because it is five dollars at some theaters. While I know we will eventually go watch Toy Story 3 (and of course Avatar: The Last Air Bender), Kim and I are content just watching movies from the library or going on a bike ride.
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